Daily Archives: June 19, 2009

You got boxed

Black Box Wines is sponsoring a video contest.  For you SNL fans, the first step is not to cut a hole in the box.  They want you to serve their product to your family or friends and then capture their reaction when they learn it’s from a box (assuming they found the wine to be delicious). 

I’d like to enter this contest, but my friends and family would not be surprised to get a decent wine from a box; in fact, many of them have had boxed wines at my dinner parties before.  I’m all for packaging wine in a box; it tends to be inexpensive, it’s harder for me to break, it’s more transport-friendly, the wine keeps for much longer, it’s more environmentally friendly (less energy required to produce and transport compared to glass bottles) and thankfully, more producers are starting to get on the bandwagon.  I lovingly referred to boxed wines in college as “wine bladders” – have you ever removed the box to see what’s underneath? Continue reading

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