At the beginning of the month, I had a post about wine on tap. Intrigued about the supplier for the Riesling at Terroir, I did some research and came across this:
I found this on Dr. Vino’s blog. It’s worth scrolling to the bottom of his post to see how fired up some people got about this t-shirt design. Lenn from the New York Cork Report states the Riesling is being made by Lamoreaux Landing.
I also learned that the wine is represented locally by Skurnik. The kegs are 20,000 ml, just over 26 bottles. Argon is used to protect the wine from oxidation inside the keg. I’m waiting to hear back on what else is required for installation. If it’s just a matter of making room in the low-boy, we’ll make a go of it.
A Thirsty Spirit 
I got really angry at first because I thought the artwork above is an actual ad running someplace. Then I read about it some more and it seems like they’re just T-shirts. The two clowns behind the good idea of keg-o-reisling maybe bright but they don’t get the Finger Lakes. The middle finger and the finger lakes is an obvious low-hanging-fruit idea, but what does it say and to whom are you saying it?
If it were a campaign that was meant to defend the quality of Finger Lakes wines and buck the common misconception that most of them suck, then I would say it kind of works. But I don’t think that’s what they had in mind.
Damn I wish we could sell wine from kegs at NY state wine stores.
It would be awesome to have a wine growler set-up, like the beer at Whole Foods.
Thanks for sipnptog by my blog, Kelly! After reading your latest post, I can’t help but be curious about the squid ink…?! Is that nutritious or just a dare?
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