A new wine wheel

I use Ann C. Noble’s wine aroma wheel in several of my classes.  Say what you will about it.  Supplying people with vocabulary to accurately describe what they’re smelling and tasting is a great way to get them excited about wine.

On Grub Street yesterday, a new kind of wheel popped up – one to decipher wine labels.

The accompanying article is worth reading.  The teaser line is,  “Without labels of jumping kangaroos, how would we know which wines to avoid?”

Some highlights:

On French labels…”It’s the fancy stuff, and it will taste sort of like dirt, but in a good way.”

On diluted French labels…”Take the French label and remove a lot of the words. Voilà! ”

On graphic design sub-class Pottery Barn…”American wine that tastes like the vanilla-scented candle they always put in those catalogue rooms.”

On nostalgic vacation labels…”These wine labels are sort of ingenious in that they skip over the wine entirely — “Who cares what grape it is! There’s a flip-flop on the label!” — and go straight to the lifestyle you imagine yourself having while you drink it….I have had enough hangovers to know with full certainty that these are cheap wines that taste like hangovers.”

 

Advertisements

Leave a comment

Filed under Alcohol in the News, Wine

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s