Daily Archives: June 9, 2010

Viagra threat to Champagne sales?

Decanter recently reported on the Reuters Global Luxury Summit, where Taittinger CEO Pierre-Emmanuel Taittinger made several interesting comments.

The highlights:

“I am worried about pensions. I am worried about the debt of our countries. We will have less money, but we will always have the time to make love and drink Champagne, and we will do it even more.”

“Nothing is better than a glass of Champagne to help forget the stress and pressures of the modern world. We are an affordable luxury. For one hour we can behave like the Queen of England.’

He noted that sales were down for his company in 2009, but he expects a bump in 2010, citing his only competitor as Viagra.  Sadly, this point was not explained.

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